Though the platform itself is free, users can make purchases within each experience. Other categories focus more on agility, strategy, or skill. Millennials, think of them like Gen Z’s version of Club Penguin. These are less games and more virtual hangouts. Many of the most popular games on the app, including Adopt Me! And Brookhaven RP, fall into the roleplay category. Users can dabble in games tagged as roleplay, adventure, fighting, obby (obstacle courses), tycoon, simulator, and more. Games on Roblox are officially called “experiences” which fall into a variety of genres. Billing itself as the “ultimate virtual universe,” Roblox experiences are places where users can socialize, build their own spaces, and even earn and spend virtual money.

It combines gaming, social media, and social commerce.

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